268512 Sharing the experience: Value perceptions about social networking sites (SNS) in asthma care

Monday, October 29, 2012 : 3:00 PM - 3:15 PM

Anthony D. Panzera, MPH , Social Marketing Group, Florida Prevention Research Center, Community and Family Health, College of Public Health, University of South Florida, Tampa, FL
Tali Schneider, MPH, CHES , Social Marketing Group, University of South Florida, Tampa, FL
Mary P. Martinasek, PhD, MPH, CHES, CPH , Social Marketing Group, University of South Florida, Tampa, FL
Jim Lindenberger, BS , Social Marketing Group, University of South Florida, Tampa, FL
Carol A. Bryant, PhD , Florida Prevention Research Center, University of South Florida, Tampa, FL
Marisa Couluris, Dr DO , University of South Florida, USF Pediatric Pulmonology, Tampa, FL
Background: Communication between patients and healthcare providers regarding asthma management is vital in reducing emergency room visits and aiding teens to control asthma symptoms. However, in their daily agenda, physicians have limited time for communication with their patients during clinic hours. Internet-based social networking sites (SNS) offer a potential solution to overcome such hurdles and permit better communication and education to improve asthma self-management. Purpose: To identify patient, caregiver and physician interest in SNS focusing on the experiences of teens living with asthma. Methods: In-depth interviews and focus groups were conducted with asthmatic teens, caregivers, and physicians from an academic clinic in a southeast metropolitan area. Semi- structured interview guides were designed to uncover marketing mix using the social marketing approach. Qualitative data analysis was conducted using Nvivo 8, applying the constant comparative method. Results: The three groups vary in their interest to participate in an asthma-focused SNS. Teens assert preferences for using social media as a platform to share experience with known asthmatic peers and to connect with their physicians. Physicians value potential benefits of SNS in asthma care, though concerns such as time commitments and privacy issues are raised. Caregivers report a full spectrum of opinions regarding usefulness and willingness to participate in SNS with other caregivers of asthmatic teens. Conclusions: SNS for teens with asthma may be helpful in asthma care and health education. Such platforms can provide accurate and credible asthma information if monitored by healthcare professionals.

Learning Areas:
Administer health education strategies, interventions and programs
Advocacy for health and health education
Chronic disease management and prevention
Communication and informatics
Planning of health education strategies, interventions, and programs

Learning Objectives:
1. Evaluate the interest and willingness of asthmatic teens, their caregivers, and healthcare providers to participate in social network sites designed for asthma patients 2. Identify perceived barriers and benefits to participation in social networking sites as described by asthmatic teens, their caregivers and their healthcare providers. 3. Describe differences in the perceptions and concerns regarding social networking sites related to teens living with asthma expressed by healthcare providers, caregivers, and teens themselves.

Keywords: Asthma, Disease Management

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I was a research assistant on this project for about one year, and then was promoted to study coordinator late in the summer of 2011. In addition to this work on asthma, I am also a research assistant on another federally-funded Prevention Research Center project focusing on a social marketing-based policy approach. My other interests include maternal and child health and policy development.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.