268614 “Not Even for a Minute”: Sophie's KISS Program for Child Hyperthermia Prevention

Tuesday, October 30, 2012 : 11:30 AM - 11:50 AM

Nicole F. Kozma, MPH , Child Health Advocacy and Outreach, St. Louis Children's Hospital, St. Louis, MO
Greta Todd Moorhead , Child Health Advocacy and Outreach, St. Louis Children's Hospital, St. Louis, MO
Anyah Land, MPH , Child Health Advocacy and Outreach Department, St. Louis Children's Hospital, St. Louis, MO
Catherine Rains, MPH , Child Health Advocacy and Outreach, St. Louis Children's Hospital, St. Louis, MO
Carolyn Schainker , Community Education, St. Louis Children's Hospital, St. Louis, MO
According to the Missouri Department of Health, from 2000-2010, there were 12 (5%) deaths related to hyperthermia of children less than five years of age. In 2011, the American Academy of Pediatrics advised parents to keep toddlers in rear-facing car seats until age two; increasing the probability the number of unintentional hyperthermia deaths could increase among this age group. After the tragic loss of a baby due to hyperthermia, Sophie's KISS (Keeping Infants Safe and Secure) program was created by a pediatrician to promote infant safety by raising parent awareness about the dangers of leaving their child unattended. The program is implemented at a safety store within a nationally recognized pediatric hospital. Program participants hear Sophie's story and receive educational materials during a hands-on presentation by certified passenger safety technicians. Those who participated in the program from January 2010 to July 2011 were surveyed. The survey consisted of ten questions designed to capture program material usefulness, knowledge of educational components, and if information was shared with others. Responses from 242 participants were collected using electronic and phone survey methods. Results indicate Sophie's story and the educational materials changed the perceived risk of leaving a child in the car unintentionally for 59% of participants. 90% of participants shared their knowledge with others. The program achieved its goal of helping participants understand the dangers associated with leaving a child in a car unattended and importance of always remembering when their child is in the backseat.

Learning Areas:
Administer health education strategies, interventions and programs
Assessment of individual and community needs for health education
Implementation of health education strategies, interventions and programs
Public health or related education

Learning Objectives:
Describe an easy to implement and low cost child hyperthermia prevention program List effective messages of the program Identify ways to implement the program into existing interventions Assess program measurements and usefulness of mapping software to better understand program participants

Keywords: Infant Mortality, Public Health Education

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Anyah Land is an Evaluation and Analytics Coordinator in the Child Health Advocacy and Outreach Department for St. Louis Children’s Hospital. In addition to evaluating the effectiveness of various components of the department’s community health programs, she also works with hospital leadership to report community benefit to the IRS and conducts community health research. She received a Master of Public Health Degree from Indiana University with an emphasis in healthcare administration, social and behavioral health.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.