269111 Case Study: Global Asbestos Awareness Week – A Practical Approach to Integrating Social Media

Wednesday, October 31, 2012

Linda Reinstein , Asbestos Disease Awareness Organization, Redondo Beach, CA
The case study presentation will discuss how the Asbestos Disease Awareness Organization (ADAO), a leading asbestos victims' voice worldwide, has grown and created a week of international advocacy known as Global Asbestos Awareness Week (GAAW). The week's initiatives promote education, community, and an end to the use of asbestos on a global level. The presentation will highlight and analyze the latest developments in new, traditional, and emerging media, as well as practical applications of building and executing an integrative social media campaign using digital technology and social networks. Focusing on national and international occupational and environmental disease prevention, Reinstein will discuss developing, implementing, and leveraging integrated social media education, advocacy, and community initiative campaigns to harness the power of “new media.” New media forums including websites, blogs, social networking sites, mobile communications, and more have given organizations powerful and dynamic opportunities to interact with the public, share information, and grow. The benefits are numerous: the ability to reach a larger and more diverse audience faster, easier, and cheaper; the centralization of educational information and resources; the transition from one-sided messaging to public interaction; the empowering of individuals to take action; and the ability for individuals to be a part of a larger community of hope and support. The case study will illustrate the practical, systematic, and integrative approach to maximize new media, strengthen communication, and expand collaborative efforts to protect public health.

Learning Areas:
Advocacy for health and health education
Communication and informatics
Implementation of health education strategies, interventions and programs
Occupational health and safety
Public health or related education
Public health or related public policy

Learning Objectives:
Analyze the latest concepts in new and traditional media, emerging trends, and statistics Identify success factors of outreach, education, and public health digital campaigns Discuss tips for managing multiple social media resources and maximizing your efforts Formulate a methodology to evaluate efficacy, efficiency, outreach, and instantaneous translations Design strategic communication and collaboration campaigns

Keywords: Occupational Health, Social Marketing

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I co-founded the Asbestos Disease Awareness Organization (ADAO). I am a passionate public health advocate and experienced new media innovator using social media to educate, advocate, and advance community initiatives to promote disease prevention. With more than 35 years of nonprofit experience in building and sustaining grassroots advocacy, I specialize in developing, implementing, and leveraging integrated social media campaigns.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.