Process Evaluation Data Collected Using Flip Videos: Benefits & Challenges

Process evaluation is used to assess the extent to which an intervention is implemented as intended. Our team used an innovative approach to collect process evaluation data from overweight participants who completed the final 18 month weigh-in associated with a group-randomized, worksite-based weight loss intervention study called WAY to Health. This presentation will describe 1) key process evaluation elements collected using flip videos; 2) how to use flip video technology to collect the data; 3) selected results from participants who were interviewed using flip video interviews; and 4) strengths and challenges associated with this approach. A quota sample of 20% of the enrolled participants were recruited, and post-intervention flip video interviews were conducted with participants (n=137) from 12 worksites. We assessed participant motivations to join/stay in the research study, intervention preference and experiences, as well as challenges and facilitators of weight loss. All interview data were transcribed, coded by 2 raters, and key themes were identified. Select results indicate that participants were mainly female (79.7%), Black (49.7%), and held an Associates or Bachelor's degree (49%). The biggest motivation to participate in the research study was improved awareness about weight and healthy eating (20%). Strengths of using a flip video include: eliminating low literacy issues, equipment is easy to use, and video clips may be used in future recruitment and marketing (with permission). The benefits and challenges of using flip videos (versus other methods) to collect process evaluation data will be discussed.