269295 Mapping relationships between individual and community-level factors in cervical cancer prevention among Hispanic women

Monday, October 29, 2012

Carmen Gonzalez , Annenberg School of Communication, University of Southern California, Los Angeles, CA
Sheila Murphy, PhD , Annenberg School of Communication, University of Southern California, Los Angeles, CA
Sandra Ball-Rokeach, PhD , Annenberg School of Communication, University of Southern California, Los Angeles, CA
Minhee Son , Annenberg School for Communication and Journalism and Keck School of Medicine, University of Southern California, Los Angeles, CA
Valerie Mira , Institute for Prevention Research, Department of Preventive Medicine, Keck School of Medicine, University of Southern California, Los Angeles, CA
Paula Amezola, MPH , Annenberg School for Communication and Journalism and Keck School of Medicine, University of Southern California, Marina del Rey, CA
Nan ZHao, MPH , Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, CA
Background: Hispanic women in Los Angeles are almost twice as likely as White or Black women and 54% more likely than Asian women to develop cervical cancer. Cervical cancer mortality rates are also higher for women with lower socioeconomic status. Since half of all Hispanic women in LA County are at the federal poverty level and have less than a high school education, they are at a elevated risk. Method: This project investigates the barriers to cervical cancer prevention among Hispanic women through a multilevel approach that incorporates community-level analyses. We identify relationships between individual and community-level factors that keep women from getting regular Pap tests or returning for treatment after abnormal Pap results. Using GIS, we map preliminary data from the medical chart reviews of 1,000 women who received services at the LAC+USC Women's Health Clinic during May through July of 2011. Results: The chart reviews revealed that 84% of the women are Hispanic and 70% prefer Spanish as their primary language. Furthermore, 40% come to the clinic because of specific symptoms and almost a third are referred to the study site from another clinic. In this presentation, we map cervical cancer related health outcomes, such as Pap test results and BMI, along with socio-demographic data to identify neighborhood patterns. Conclusion: This mapping guides our community fieldwork where we evaluate the presence of health resources and health storytelling in specific neighborhoods. Our multilevel approach can inform other health interventions that aim to promote both healthy individuals and healthy communities.

Learning Areas:
Assessment of individual and community needs for health education
Basic medical science applied in public health
Communication and informatics
Diversity and culture
Public health or related research
Social and behavioral sciences

Learning Objectives:
1. Identify and map the connections between healthy individuals and healthy communities. 2. Identify the relationships between individual and community-level factors in cervical cancer 3. Develop a method for a multilevel, community-based research of cervical cancer among Hispanic women

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: NA

Qualified on the content I am responsible for because: I have been the principal or co-principal of multiple federally funded grants focusing on cervical cancer prevention behavior, use of narratives in health communication and ethnic differences in health related behavior and decision making. Among my scientific interests has been the development of strategies for innovative health communication campaign methods to produce stronger behavioral impact.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.