270187 "Take Charge of Your Health Today. Be Informed. Be Involved." Creating an Academic/Community Partnerships with Local Media to Eliminate Health Disparities

Wednesday, October 31, 2012 : 1:10 PM - 1:20 PM

Maria Catrina Virata, MPH , Division of Adolescent Medicine, Children's Hospital of Pittsburgh, University of Pittsburgh Medical Center, Pittsburgh, PA
Elizabeth Miller, MD, PhD , Division of Adolescent Medicine, Children's Hospital of Pittsburgh, University of Pittsburgh Medical Center, Pittsburgh, PA
Esther Bush , President's Office, The Urban League of Greater Pittsburgh, Pittsburgh, PA
Michael Yonas, DrPH , School of Medicine, University of Pittsburgh, Pittsburgh, PA
Lisa Guizzetti, MPH , Clinical and Translational Science Institute, University of Pittsburgh, Pittsburgh, PA
Stephan Broadus , Assistant to the Publisher, New Pittsburgh Courier, Pittsburgh, PA
Jennifer Jones, MPH , Graduate School of Public Health, University of Pittsburgh, Pittsburgh, PA
Jessica Burke, PhD, MHS , Department of Behavioral and Community Health Sciences, University of Pittsburgh, Pittsburgh, PA
Increasing participation of minorities in clinical and translational research is critical to cultivating culturally sensitive research findings and translating findings into practice. The University of Pittsburgh Clinical and Translational Science Institute's Community PARTners (Partnering to Assist Research and Translation) Core, the Urban League of Greater Pittsburgh and the New Pittsburgh Courier formed a partnership through a community-based participatory research (CBPR) pilot award. The aim of this unique partnership was to collaborate and disseminate county specific health disparity information, community resources and relevant research findings complemented by commentary from a well-respected African American leader through 8 monthly segments in the New Pittsburgh Courier which serves as one of the nation's oldest and most prestigious Black newspapers. The New Pittsburgh Courier distributes over 10,000 copies of each weekly edition. Each page highlighted a particular health topic that in each of these segments were the focus of a book published in April 2011 titled “Allegheny County Health in Black and White” and include HIV/AIDS, child and adolescent health disparities, obesity and violence. After being published in print, segments were posted to the New Pittsburgh Courier website and received up to 2200 hits. This presentation will provide an illustrative example of an innovative academic/community partnership as well as highlight best practices for engaging non-traditional partners.

Learning Areas:
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
Discuss accepted principles of CBPR and how they can be applied to academic/community partnerships

Keywords: Media Campaigns, Health Disparities

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Community-Engaged Research Coordinator for the Community PARTners Core and the lead Clinical Research Coordinator for the Division of Adolescent Medicine, Children’s Hospital of Pittsburgh. I oversee community-based research that focus on community-partnered approaches to reach vulnerable populations. I develop guidelines and trainings to assist investigators and community members on community based projects. Prior to this, I worked in research at the University of California, Davis and received my Masters in Public Health.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.