270392 NAACP's Childhood Obesity Advocacy Manual: Evidence-based community advocacy for policy change

Wednesday, October 31, 2012

Natalie Burke , CommonHealth ACTION, Washington, DC
Shavon Arline-Bradley, MPH , Health Programs, NAACP, Baltimore, MD
African American children and adults suffer from disproportionate rate of obesity perpetuated by communities with poorly built environments, a lack of affordable, accessible healthy foods, and schools that offer increasingly fewer opportunities for physical activity and foods that lack in good nutrition. The National NAACP and CommonHealth ACTION, with funding from the Robert Wood Johnson Foundation, have developed a childhood obesity advocacy manual to guide local units of the NAACP and their community partners in their efforts to change policies in the following three areas: built environment, food environment, and school-based policies. The disparate number of African American children affected by this epidemic calls for a unified stance to combat this silent killer. This national advocacy process will hopefully result in successful policy change on a local level, as well as directly impact the environments and conditions that lead to increased childhood obesity rates. The manual outlines a unique five-step process to support collaboration, knowledge, and skill-building around the emerging evidence-base to combat childhood obesity; builds community capacity for future advocacy efforts; teaches communities the necessity for upstream interventions to combat obesity; and encourages the effective use of data in policy-based advocacy efforts. The focus of this session will be to illustrate how this advocacy process is being implemented within at least two of these local NAACP units; give updates on community progress including challenges, successes, and “AHA” moments; and outline lessons learned during the manual's development and implementation process by CommonHealth ACTION and the NAACP.

Learning Areas:
Advocacy for health and health education
Program planning
Public health or related public policy

Learning Objectives:
1. Describe the intervention methodology outlined in the obesity manual project 2. Discuss the development process for the obesity manual and the accompanying toolkit. 3. Share the lessons learned from the training process implemented with the NAACP units

Keywords: Obesity, Advocacy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Ms. Arline-Bradley has 10 years of public health experience in the areas of health disparities, federal and state government health program management, and community and stakeholder collaborative relationship building. Previously, she served as the Health Programs Coordinator of REACH 2010 @ the Heart of New Orleans as well as the Health Program Manager with the Black Women's Health Imperative and the National Recreation and Park Association (NRPA) overseeing community outreach and program implementation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.