270441 Every Woman Matters: Adapting the CDC's RTK Campaign to Promote Accessible Mammography

Tuesday, October 30, 2012

Holly Horan , Deparment of Anthropology, The University of Montana, Missoula, Missoula, MT
Meg Ann Traci, PhD , Rural Institute, The University of Montana, Missoula, MT
The Right To Know (RTK) campaign was implemented in Montana to increase awareness of breast cancer among women with physical disabilities ages 40 and older and to encourage them to be screened. This public health effort was conducted through a partnership with the Montana Disability and Health Program (MTDH), the Center for Disease Control (CDC), Montana Centers for Independent Living (CILs), the Montana Cancer Control Coalition (MTCCC) and the Komen Foundation of Montana. Right To Know successes in the state of Montana include four new target county campaign launches, numerous community outreach events, the dissemination of Every Woman Matters (EWM) and Right To Know (RTK) materials through health fairs and media activities, the inclusion of a Montana EWM spokeswoman in the disability section of the Montana Cancer Control Coalition's 2011-2016 State Plan, and the update of the 2011-2012 Montana Mammography On-Line Directory. This campaign also increased our partnerships networks across the state with the Montana Centers for Independent Living, Health Care facilities, the Montana Cancer Control Coalition, the American Cancer Society and the Komen Foundation. Right To Know events are recorded by partners in an on-line tracking form and post-test evaluations. Details on the activities, the Montana Mammography Directory, evaluation results and future directions will be presented and discussed.

Learning Areas:
Administer health education strategies, interventions and programs
Advocacy for health and health education
Diversity and culture
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Social and behavioral sciences

Learning Objectives:
Discuss the implementation process of the CDCís Right To Know campaign in Montana. Describe the development of Every Woman Matters: A Montana Multi-media Event Highlighting the Importance of Breast Cancer Screening among Women with Physical Disabilities and how it promoted the campaignís message in community outreach events, health fairs and media activities across the state.

Keywords: Disability, Breast Cancer Screening

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I work as a graduate research assistant at the Montana Disability and Health program. In this position, I am the health communications coordinator for the Right To Know campaign whose efforts span across the state.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.