270759 Measuring Malaria Advocacy Outcomes

Monday, October 29, 2012 : 11:30 AM - 11:45 AM

Marc Boulay, PhD , Center for Communication Programs, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD
Claudia Vondrasek, MPH , Center for Communication Programs, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD
Matt Lynch, PhD , Center for Communication Programs, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD
Sarah Dalglish, MPH , Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD
The Voices for a Malaria Free Future Project, a malaria advocacy project of the Johns Hopkins Center for Communication Programs, has been addressing challenges in measuring advocacy outcomes since its inception. Since 2006, the Voices Project has advocated for improved implementation, increased funding, and increasing access for millions of Africans to malaria control interventions. In Ghana, Mali, Tanzania, and Uganda, Voices focused on key actions such as building partnership, promoting data use, and shining a spotlight on malaria control successes and challenges. Voices recruited top leaders in those countries including Ministers, MPs, Heads of State, district authorities and mayors to become malaria champions by educating them, and making them aware of the importance of malaria control as a development issue. It is often difficult to establish the relationship between advocacy activities and the policy outcomes that those activities seek to influence. The Voices project resolves this difficulty by adapting Ross and Stover's approach for measuring government level policies and programs around a health issue. 55 key informants were asked to provide quantitative ratings of the national Malaria Control Program. These ratings were compared between low dose and high dose countries, to measure relationship between advocacy and policy outcomes. Initial findings from the analyses showed that in high dose countries, policies implementation, partnership, visibility of malaria and use of data for decision-making improved considerably more than in low dose countries. These findings support the contribution of Voices activities to observed improvements in malaria control.

Learning Areas:
Advocacy for health and health education
Conduct evaluation related to programs, research, and other areas of practice

Learning Objectives:
Describe a new tool to measure the effects of malaria advocacy in Africa. Discuss progress made by the Voices Project to effect malaria advocacy outcomes in Africa.

Keywords: Advocacy, Evaluation

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the Project Director for the Voices Malaria Advocacy Project for 3 years, and have been involved with the project for 6 years. I am interested to develop effective tools to be able to measure the effects of advocacy on the policy and program implementation. I believe this could have useful relevance to other global health issues.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3149.1: Advocacy & Global Health