271222 Assessing promotoras as an intervention to increase cervical cancer screening in a community-based participatory randomized control trial with Latinas in urban South Florida

Tuesday, October 30, 2012

Brendaly Rodriguez, MA , South Florida Center for Reducing Cancer Disparities, University of Miami, Miami, FL
Olveen Carrasquillo, MD, MPH , Division of General Medicine, Miller School of Medicine, University of Miami, Miami, FL
Erin Kobetz, PhD, MPH , Department of Epidemiology and Public Health, University of Miami, Leonard Miller School of Medicine, Miami, FL
Shelia McCann, MEd, SM, GPC , Grants Management, Health Choice Network of Florida, Doral, FL
Sainth Anthony Amofah, MD, MBA , Chief Medical Officer, Community Health of South Florida, Inc., Miami, FL
Larry Pierre, MD, MPH , Director, Center for Haitian Studies, Inc (CHS), Miami, FL
Tulay Koru-Sengul, MHS, PhD , Department of Epidemiology and Public Health, University of Miami Miller School of Medicine, Miami, FL
Feng Miao, MSc , University of Miami Miller School of Medicine, Sylvester Comprehensive Cancer Center, Miami, FL
Background: Cervical cancer disproportionately affects Latinas. Promotoras are a promising approach to increase screening, but evidence from rigorous randomized studies is limited. Our goal is to assess the effectiveness of a promotora-led intervention and determine if an HPV self-sampler test is of incremental benefit. Methods: We are conducting an RCT of 600 Haitian, Black, and Hispanic women who have not been screened for cervical cancer within 3 years. CBPR principles guided the design and conduct of the study in 3 target communities; one being Hialeah (90% Latino). The study arms are: a) standard educational materials (control) b) home-based promotora education and navigation c) promotora-faciliated HPV self-sampling. Findings: Community partnership activities have enhanced researchers' ability to understand community priorities and engage in fruitful dialogue. Hiring our 3 promotoras through community health centers and regular meetings of our Community Advisory Boards have facilitated (a) the exchange of information and resources, (b) the development of culturally, linguistically, and community responsive cancer education initiatives. In 4 months, the promotoras have evaluated over 500 women in the target communities. Over 33% of the women approached had not been adequately screened, including 20% of Latinas. CHWs have identified 181 women who are eligible and willing to participate; 55 have already been randomized (of these 20 are Latinas or 37%). Conclusion: CBPR principles are critical in planning and implementing such rigorous studies in ethnically diverse and underserved communities. Promotoras can efficiently identify a large sample of underserved minority women for inclusion in an RCT of cancer screening.

Learning Areas:
Administer health education strategies, interventions and programs
Advocacy for health and health education
Diversity and culture
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related research

Learning Objectives:
Describe the CHW/promotores as a cultural/linguistic intervention to increasing access to cervical cancer screening in vulnerable populations Assess the value of community-based interventions in reaching Hispanic/Latinas at risk for cervical cancer Describe our process of working with promotoras in urban South Florida

Keywords: Hispanic, Community Health Promoters

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the manager for this study and participated in multiple federally and state funded grants on diverse populations, Hispanic/Latinos, and health communications in chronic disease prevention and self management. I also provide technical assistance through several local, state, and national groups: • Co-Chair, Patient Navigator/CHW/Promotoras Committee, Health Council of South Florida, Miami-Dade Health Action Network (MD-HAN) • Member, Fl CHW Coalition • Member, DHHS/OMH National Steering Committee for Promotores de Salud (http://minorityhealth.hhs.gov/promotores)
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.