Leveraging media to advance food and public health policy

The success of food system advocacy campaigns often rests on the ability of an organization to appropriately position and frame the issues they are communicating to the public. The presenter, from a noted San Francisco-based media group, will present a series of case studies emphasizing effective communication strategies around complex food system issues. Clear examples of approaches that have not succeeded to their full potential will also be illustrated. Case studies will emphasize campaigns that took advantage of multiple media platforms, including social media. The goal of our presentation is for the audience to understand how public health and other organizations can most successfully leverage media in advancing food and health policy change. Participants will learn about and distinguish between positioning and framing strategies, as well as gain a deeper understanding of how to engage the media on food and health issues.