271731 Live Real, Eat Real – Communicating around Food, Equity and Health at the Community Level

Tuesday, October 30, 2012 : 9:29 AM - 9:47 AM

Nikki Henderson , People's Grocery, Oakland, CA
Successful health communications strategies for a mainstream audience differs greatly from communications strategies in historically under-invested communities. This presentation will explore the following questions: What are the main differences in communications strategies for the mainstream and individuals/families living in the latter? What context does one need to about the lives and circumstances of individuals/families living in historically under-invested communities to develop communications tactics (social media, TV, radio) that actually reach this audience? How does one determine the topics most relevant to these communities (food justice, health equity, etc), and translate them in a way that makes their relevance clear?

Learning Areas:
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education

Learning Objectives:
1. Describe differences in communications strategies for the mainstream and for individuals/families living in historically under-invested communities; 2. List 2-3 concrete lessons learned for determining topics most relevant to these communities (food justice, health equity, etc); and 3. Compare how specifically a healthy eating message might be translated using conventional public health language with how that same message might be translated appropriate for the context of the above-mentioned communities.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the founder and executive director for People’s Grocery, an NGO in a historically under invested community in Oakland, CA.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 4034.1: Food, Fairness and Health I: Communicating the “Sweet Spot” Around Healthy Food, Fairness and Social Disparities