271743 Health Through the Ages

Tuesday, October 30, 2012 : 1:06 PM - 1:10 PM

Alan Talaga , Wisconsin Clearinghouse for Prevention Resources, University of Wisconsin - Madison, Madison, WI
Suzanne Gaulocher, MPH, MA , Wisconsin Clearinghouse for Prevention Resources, University of Wisconsin - Madison, Madison, WI
Shirley Smith , Wisconsin Clearinghouse for Prevention Resources, University of Wisconsin - Madison, Madison, WI
Linda Lee, MS, MPH , Nutrition Manager, La Cross County Health Department, La Crosse, WI
The Wisconsin Clearinghouse for Prevention at the University of Wisconsin Madison, teaches communities how to use story as a powerful communication tool. Telling stories about prevention is a strategic way to get people to realize how and why healthy change can happen. This video is a compilation of four short vignettes that highlight different health initiatives from each stages of the life course: youth, adults and seniors, in a southwest Wisconsin community. In Kids Cheering for Veggies we see Chef Thomas of Gundersen Lutheran Hospital in La Crosse, Wisconsin, and his student assistant chefs demonstrate some new recipes for locally grown foods. They're a hit with students, who take them home for their parents to try. In Get on Board the Walking School Bus, a walking school bus picks kids up so they can walk to school together safely. Communities take the lead in decided what Safe Routes to School looks like for their youth. In Integrating Wellness at Work, employees say that their mood has improved, they feel good, as if they've accomplished something, and appreciate the team aspect...businesses create value when they encourage and support healthy choices at work. Finally, in Eighty Eight and Feeling Great, we watch a poignant video of an exercise class for seniors that has been a big hit in improving health. Not only have people seen increases in strength, but social ties motivate them to keep coming. Science has shown that building social ties (social capital) is health protective.

Learning Areas:
Advocacy for health and health education
Environmental health sciences
Social and behavioral sciences
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
1. Demonstrate how stories about community initiatives address relevant issues 2. Describe why and how communities tell their own stories (broad range of stories) 3. Assess why and how communities use stories to persuasively communicate with a diverse group of stakeholders and policy makers

Keywords: Nutrition, Physical Activity

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have a background in Medical Anthropology, Public Health and Environmental Sciences. I combine approaches for all of these disciplines into my research and practice in the US and abroad. My work thus far has centered on increase knowledge that supports the intersection between health and place research with a focus on disparity.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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