In this Section
271783 Success and Failure of Adoption and Violation of Rogers Diffusion of Innovation Theory While Establishing a Community-Based Diabetes Foot Health Education Program in the Chinese American Community
Tuesday, October 30, 2012 : 12:50 PM - 1:10 PM
A critical component of wellness is adoption of behaviors that promote health. Community relations, culture and social norms can have a positive, negative or neutral impact on a population's perception of and response to wellness initiatives. Rogers Diffusion of Innovation theory identifies several dynamics that influence adoption of innovation that can also be applied to innovations in the delivery of health education. Tenants of Roger's Diffusion of Innovation Theory include concepts regarding the importance of social networks, opinion leaders, compatibility, infrastructure and relative advantage. Both successful and unsuccessful application of Roger's Principles of Diffusion of Innovation are described from past experiences in developing a diabetic foot health education program in a Chinese community and failure to develop a foot health education program in the homeless community. Practical recommendations for applying Rogers Diffusion of Innovation theory to diabetic foot health education were developed from experiences with success and failure in adhering to tenants of Rogers Diffusion of Innovation theory as it relates to diabetic foot health education. Principles regarding social networks, opinion leaders, compatibility, infrastructure and relative advantage were found to be critical for establishing community based education models of diabetic foot health education.
Learning Areas:Administer health education strategies, interventions and programs
Social and behavioral sciences
Keywords: Diabetes, Prevention
Presenting author's disclosure statement:
Qualified on the content I am responsible for because: I am a podiatrist and Chairman, Department of Podiatric Medicine & Radiology, Dr. William M. Scholl College of Podiatric Medicine at Rosalind Franklin University.
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.