271844 South Carolina Witness Project: Witnessing to Save Lives

Tuesday, October 30, 2012 : 1:14 PM - 1:18 PM

Rachel Mayo, PhD , Department of Public Health Sciences, Clemson University, Clemson, SC
Kimberly Comer, MPH , Cancer Prevention and Control Program, University of South Carolina, Columbia, SC
Vonda Evans, MPA , Best Chance Network, American Cancer Society, North Charleston, SC
Deloris Williams, RN, BSN, MSN, PhD , Carolina Community Based Health Supports Networks, Columbia, SC
Dolores Scott, MEd , Woman's Baptist Education and Missionary Convention, State Baptist Young Woman's Auxiliary, State Park, SC
Cherry Seabrook , Second Chance Cancer Support Group, Charleston, SC
Heather Brandt, PhD, CHES , Cancer Prevention and Control Program, University of South Carolina, Columbia, SC
Purpose: The Witness Project is a culturally-appropriate, evidence-based, breast and cervical cancer educational program. The purpose was to produce an updated version of the project video featuring the stories and voices of South Carolina (SC) women about breast and cervical cancer. The video is an important component of the program providing culturally-appropriate, spiritually-based messages. Method: Permission to reproduce the video was obtained from the National Witness Project Office. An advisory team consisting of members representing the South Carolina Cancer Disparities Community Network at the University of South Carolina, Clemson University, the Best Chance Network, the American Cancer Society, the State Baptist YWA Health Ministry, and Second Chance Cancer Support Group was convened to coordinate the production of an updated video in SC. A professional video production firm, PDA, was contracted to produce the updated video. The video messages included: 1) breast and cervical cancer disparities in SC; 2) importance of partnerships; 3) church as a cornerstone in the Witness Project. Results: A 14-minute video was developed. The video featured real stories of detection, treatment and survivorship from African-American women. The video has been well -received in the community and was initially screened at an event with more than 200 individuals. Copies of the video have been distributed for use during community presentations. A more formal dissemination and evaluation plan is currently being developed. Conclusion: The updated video featuring women from SC and their stories is a culturally-appropriate communication tool and has enhanced implementation of the Witness Project in SC.

Learning Areas:
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education

Learning Objectives:
By the end of the session, participants will be able to: 1. Identify two ways in which the updated SC Witness Project video has been utilizied in the African-American faith community; 2. Identify two roles in which the community play in the development of communication tools. 3. Identify the breast and cervical cancer disparities and screening recommendations for women; 4. Discuss the importance and value of community partnerships in the development of programs and projects tailored for the community.

Keywords: Partnerships, Screening

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a member of the SC Witness Project team and have worked in the area of breast and cervical cancer prevention and control for the past 15 years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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