271922 North Carolina Maternity Center Breastfeeding-Friendly Designation: A Model for Success

Wednesday, October 31, 2012 : 9:10 AM - 9:30 AM

Emily C. Taylor, MPH, CD(DONA), LCCE , Carolina Global Breastfeeding Institute, Department of Maternal and Child Health, School of Public Health, University of North Carolina, Chapel Hill, NC
Catherine Sullivan, MPH, RD, LDN, IBCLC, RLC , Division of Public Health, Nutrition Services Branch, North Carolina Department of Health and Human Services, Greenville, NC
The Ten Steps to Successful Breastfeeding are en evidence-based set of policies and practices known to increase breastfeeding rates at hospital, city, and country-levels. Despite significant efforts, implementation of the Ten Steps has been slow in the United States. In the past decade, state-level organizations have launched programs to support hospitals in the process. The state programs have had varying levels of success, but progress has been impeded by working in silos. The states with the strongest infrastructures in place are burdened with numerous inquiries for help. Other states have little time and money, and need evidence-based strategies for maximizing the impact with these few resources. Just as many of us are benefitted by collaborating with colleagues, and hospitals benefitted by partnering and mentoring other hospitals, not surprisingly, so our state programs! Participants of this session will learn how the Interstate Collaborative is working to serve this purpose.

Learning Areas:
Administration, management, leadership
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
Review the history of implementation of the Ten Steps to Successful Breastfeeding in the US; Introduce the Interstate Collaborative for Widespread Implementation of the Ten Steps to Successful Breastfeeding; Summarize Collaborative recommendations for intervention, monitoring and evaluation, and research; Outline the next actions to be taken toward refining, disseminating, advocating for, implementing and testing the recommendations on the state and national stage; and Highlight three models of state-based Ten Steps implementation programs that represent the diversity of approaches

Keywords: Breastfeeding, Collaboration

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the State Breastfeeding Coordinator for the NC Division of Public Health. I am the primary staff member with responsibilities for implementing the NC Maternity Center Breastfeeding-Friendly Designation. I am an international board certified lactation consultant. Among my scientific interests is the development of hospital based strategies to increase breastfeeding initiation, duration and exclusivity.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.