271992 Caught off Guard

Tuesday, October 30, 2012 : 11:18 AM - 11:24 AM

Ruth Buzi, PhD , Population Program, Baylor College of Medicine, Houston, TX
Peggy Smith, PhD , OB/GYN, Baylor College of Medicine, Houston, TX
The film designed to communicate messages about preventing high-risk sexual behaviors among adolescents and young adults while integrating messages that encourage healthy behaviors. The film was designed to be divided into 5 smaller Webisodes to be posted on YouTube. The film follows a young protagonist couple as they face the consequences of a relationship soured by infidelity leading to one member contracting an STD. Main themes of the film include relationships, friendships, communication, and fidelity. The film integrates constructs from several theoretical frameworks such as the Health Belief Model, the Social Cognitive Theory and the Theory of Reasoned Action. Specific messages were integrated in order to help adolescents and young adults reflect on their behaviors and make a commitment to adopting healthy behaviors. The film is a collaboration between the Jack J. Valenti School of Communication at the University of Houston and the Baylor College of Medicine Teen Health Clinics. The producer, Tamecia Henderson, as well as most of the actors were students.

Learning Areas:
Public health or related education
Social and behavioral sciences

Learning Objectives:
Demonstrate innovative approaches to communicate messages about sexual risk reduction to adolescents

Keywords: Sexual Risk Behavior, Adolescent Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have a Ph.D. in Behavioral Health and have worked in the area of adolescent health for 19 years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 4110.2: US Film Festival Session 4