272888 Mujer Sana, Familia Fuerte: A culturally competent and linguistically appropriate cervical cancer prevention tool kit for Latina women in the US

Monday, October 29, 2012 : 10:30 AM - 10:55 AM

Vicky Cardoza, MPH , Institute for Hispanic Health, National Council of La Raza, Washington, DC
Alejandra J. Gepp, MA , Institute for Hispanic Health, National Council of La Raza, Washington, DC
Maria Rosa, DrPH, PhD , School of Health Sciences, Nursing Department, Universidad del Turabo, Gurabo, PR
In an effort to reduce cervical cancer disparities, the National Council of La Raza's (NCLR) Institute for Hispanic Health, with support from the Centers for Disease Control and Prevention (CDC), developed the Mujer Sana, Familia Fuerte (Healthy Woman, Strong Family) tool kit—a set of culturally competent and linguistically appropriate cervical cancer educational materials for Hispanic women. The Mujer Sana, Familia Fuerte (MSFF) tool kit was developed based on research showing that contributing factors to low cervical cancer screening rates among low-income, non-English speaking Latina immigrants include knowledge gaps about cervical cancer and screening, as well as cultural and attitudinal factors. Using popular education as a mechanism to drive behavior change, the MSFF tool kit was designed for use by promotoras de salud (community health workers) in the facilitation of small group charlas (health education sessions) with community members. The MSFF tool kit was developed using a community-based participatory approach, relying on input from renowned public health researchers and community members to ensure medical accuracy, educational value, and cultural relevance. In over three years, the MSFF tool kit has been tested with two NCLR Affiliates in Chicago, IL, and Washington, DC, reaching approximately 2,000 Latinas thus far. The tool kit has demonstrated effectiveness in building capacity among promotoras to conduct outreach and education around cervical cancer issues. Subsequent evaluation of the charlas' impact on community members has shown a significant increase in participants' knowledge about cervical cancer, and positive attitudes toward self-efficacy and intentions to obtain a Pap test.

Learning Areas:
Administer health education strategies, interventions and programs
Assessment of individual and community needs for health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education
Social and behavioral sciences

Learning Objectives:
1. Describe strategies used in the development of an effective community-based and promotoras-driven cervical cancer prevention education tool kit. 2. Explain cultural and attitudinal factors affecting cervical cancer prevention efforts among low-income, Spanish-speaking Latina women. 3. Identify lessons learned throughout the development of the Mujer Sana, Familia Fuerte tool kit using NCLR’s Institute for Hispanic Health research model.

Keywords: Cervical Cancer, Lay Health Workers

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I coordinated the development of the Mujer Sana, Familia Fuerte tool kit.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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