273340 Engaging community partners to change social norms around risky drinking

Monday, October 29, 2012 : 1:10 PM - 1:30 PM

Catherine Kolkmeier, MS , La Crosse Medical Health Science Consortium, La Crosse, WI
This presentation will expand upon how a community-academic partnership has worked together using a public health approach to change the culture of alcohol use in La Crosse, Wisconsin. The presenter will focus on the specific role of the community partner in this collaborative process. Additionally this presentation will discuss the strategies and lessons learned in applying a public health approach to build community support as expressed from the community perspective. This partnership is focused on sustaining long term change to reduce alcohol-related injuries and deaths.

Learning Areas:
Implementation of health education strategies, interventions and programs

Learning Objectives:
Explain how the public health approach can be used to change alcohol norms in a community

Keywords: Alcohol Use, Injury Control

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a director of a nonprofit organization that coordinates collaborative projects in the community related to population health improvement and risky alcohol use prevention.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.