273962 Red Hope? The Blacklisting of Hope Foye (Her Story, Her Songs)

Tuesday, October 30, 2012 : 12:30 PM - 12:34 PM

Constance Jackson, MPH , Media Health Technologies, LLC, Rolling Hills Estates, CA
The CDC, NIH and IOM among other agencies that collect population data on health behaviors acknowledge the significant health disparities existing across diverse populations, despite public health efforts to reduce or mitigate those disparities (National Academies of Science, Speaking of Health/Executive Summary, 2002, p. 1). Speaking of Health (2002) also noted “to effectively influence individuals in diverse populations to engage them in healthy behavior, public health practitioners must understand the social and cultural contexts that shape individual behavior” (Executive Summary, p. 1). The aging population for example, is a population that struggles with depression, loneliness, chronic pain, poor eating habits and a host of other serious issues, namely being devalued by the general population and mainstream media. What are some innovative tools available for community health organizers to work with change agents within the elderly population that can improve the outlook of growing old, being accepted, and improving self-care? One important tool which can be used to foster changing unhealthy behavior is the use of documentary films that value the elderly's role in the home and in society. Films that trigger a palpable connection with the viewer can begin the journey toward contemplating behavior change. Excerpts from the film Red Hope? The Blacklisting of Hope Foye (Her Story, Her Songs) will be presented in the program as an example of how media can depict positive role models to begin the process of influencing healthy behavior. A brief discussion will address some of the approaches used by the filmmaker to reflect the possibilities of a healthier lifestyle when the elderly is a viable member of the community.

Learning Areas:
Advocacy for health and health education
Diversity and culture
Social and behavioral sciences

Learning Objectives:
1. To explain the importance of using effective approaches suggested in behavior change theories when constructing campaigns can positively influence individuals and populations in improving health habits 2. To explain the importance of bringing together collaborative environments that will create path toward improving community health behaviors 3. To explain the importance of using documentary films as a tool that will help create healthy behavior among targeted populations

Keywords: African American, Elderly

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Ms. Jackson is a well-regarded documentary filmmaker addressing cutting-edge subjects relating to the historical perspective of issues on self-esteem, racism, and addiction/recovery. One of her companies, Permanent Productions, Inc. is an approved continuing education provider in addiction counseling for the state of California and national addiction counseling programs (CAADAC & NAADAC). Ms. Jackson is the policy/advocacy chair for the Southern California Public Health Association and newly appointed member of APHA’s Committee on Women’s Rights.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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