Connecting the dots: Engaging the public in community epidemiological studies and public health decisions

For all the dependence of public health on public understanding and action for the success of its programs, we have little systematic development of epidemiological thinking and understanding for the public to connect the dots between news of etiological discoveries or threats and the actions they can take individually or collectively to protect themselves and their communities. We have much experience with mass media and public health education campaigns and programs for specific diseases or conditions for which general guidelines for personal hygiene, immunization, or medical consultation can be recommended. That the public craves an opportunity to participate more actively in public health decisions and actions is attested by the enormous growth of undergraduate degree programs in public health, and the popularity of a series of popular films and books such as “Contagion,” and “The Coming Plague.” This presentation will suggest some actions that public health scientists and professionals can take to assure greater public participation in and understanding of the epidemiological research and evidence that pertains to their personal and community lives.