274555 Panel I: APHA Communication Tools for Advocacy

Sunday, October 28, 2012 : 8:35 AM - 8:55 AM

Audrey Pernik , Communications, APHA, Washington, DC
Incorporating media outreach can bring tremendous value to existing advocacy efforts at the state and local levels. This presentation will discuss the basics on how local advocates can utilize a range of communication techniques -- including social media engagement and traditional media outreach -- to enhance your priority issues. APHA communication staff with share tools the Association uses to enhance visibility of its legislative priorities including Twitter, Facebook and Public Health Newswire – a new health news portal created and supported by APHA.

Learning Areas:
Communication and informatics
Public health or related public policy

Learning Objectives:
Explain the fundamentals of media outreach and discuss how the use of media advocacy can positively influence public policy at the state, local and national levels. Describe the tools APHA utilizes to enhance visibility of its legislative priorities.

Keywords: Advocacy, Communication

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have experience in public relations, health advocacy and local news reporting.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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