274572 Integrating Multiple Health Behavior Theories into Program Planning

Monday, October 29, 2012 : 8:30 AM - 10:00 AM

Marietta Orlowski, PhD, MCHES , Department of Community Health, Wright State University, Kettering, OH
Jeffrey S. Hallam, PhD, CHES , Center for Health Behavior Research, The University of Mississippi, University, MS
No single theory explains the broad scope of all health behaviors. A combination of theories may be necessary to explain variations in behavior. Applying and combining theoretical constructs to specific behaviors and populations is challenging due to the abstract definition of the theoretical constructs and the duplication of similar constructs across multiple theories. This session introduces the PER Worksheet, a planning tool that provides layman-term prompts for identifying health behavior antecedents. It encompasses eight common health behavior theories: Health Belief Model, Theory of Planned Behavior, Social Cognitive Theory, Self Efficacy, an ecological model, Social Networks, Social Support, and the Transtheoretical Model. The PER Worksheet is organized into three columns: Predisposing, Enabling, and Reinforcing factors, terms of the PRECEDE/PROCEED model (Green & Kreuter, 2005). Planners use the worksheet to cluster similar concepts and organize one's understanding of the factors related to the target behavior. The results of this process provide professionals with a logical sequence to plan the appropriate use of health education, health communication, health engineering and health policy interventions to achieve population-level change in health behavior and health status. The PER Worksheet is useful for instructors of health behavior courses and also for training non-health educators about using theoretical concepts in program planning.

Learning Areas:
Planning of health education strategies, interventions, and programs
Program planning
Public health or related education
Public health or related research
Social and behavioral sciences

Learning Objectives:
Describe three benefits of using the PER Worksheet. Describe three prompts for identifying health behavior antecedents.

Keywords: Public Health Education and Health Promotion, Theory

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: 15 years of experience in Public Health Education and Health Promotion
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.