274921 Presentation Title: Grassroots Partnerships: Building, Maintaining and Sustaining Multi-Sector Partners to Support Health Campaigns

Monday, October 29, 2012 : 8:50 AM - 9:10 AM

Yvonne Garcia , Centers for Disease Control and Prevention, National Center for Immunizations and Respiratory Diseases, Atlanta, GA
CDC's National Influenza Vaccination Disparities Partnership (NIVDP), launched in August of 2011, was created to identify a diverse cross-section of alliances and develop action-oriented partnerships at the grassroots level. The main objective is to build long-term, self-sustaining partnerships committed to promoting flu vaccination. Through local outreach, educational and promotional efforts the NIVDP is focused on reducing flu vaccination disparities among African American, American Indian/Alaska Native and Hispanic groups.

The presenter will highlight key elements of the partner plan for recruitment, maintenance, public/private collaboration, and sustainment of the NIVDP. Ms. Garcia will share outcomes from NIVDP regional and national workshops that identify and prioritize innovative strategies to broaden the level of engagement and membership, and establish commitment from the partnership.

Learning Areas:
Planning of health education strategies, interventions, and programs
Public health or related education

Learning Objectives:
Identify criteria to establish effective public/private partnerships. Develop strategies to recruit, maintain and sustain action-oriented partners to engage in flu promotion activities. Develop communication resources and tools for partner collaboration efforts. Strategize and collaborate with private/public organizations to maximize outreach effort and broaden community involvement.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I serve as Health Communication Specialist for the National Center for Immunization and Respiratory Diseases at the U.S. Centers for Disease Control and Prevention (CDC). I am also the team lead for the national influenza vaccine communications campaign and have over 15 years of experience as a CDC contractor charged with directing various immunization campaigns targeting audiences through the lifespan.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3006.1: Know the Facts - Improving Influenza Vaccination Rates Among Racial and Ethnic Minorities: Causal Factors, and Strategies that Make a Difference