274948 Monday Campaigns

Monday, October 29, 2012 : 11:20 AM - 11:45 AM

Morgan Johnson, MPH , The Monday Campaigns, New York, NY
A critical component of health promotion is providing the “cue to action” for behavior as indicated by the Health Belief Model. The promotional materials developed by The Monday Campaigns use Monday as that cue, based on formative research indicating individuals are more open to exploring new health behaviors on this day of the week than on any other day. In the “Man Up Monday” campaign, posters addressing men's sexual health were developed in consultation with the Harlem Health Center in New York City and Planned Parenthood of Southeastern Virginia after the organizations identified a need in their communities for raising awareness of the importance of young men knowing their HIV/STD status as well as the availability of testing facilities. -Clients arriving at testing facilities were asked where and when they came into contact with the materials and to what degree the materials influenced their decision to get tested. Results indicate the posters prompted a significant number of men to seek testing in local clinics.

Learning Areas:
Public health or related education

Learning Objectives:
Describe how public health programs can leverage weekly cycles for health promotion. Explain why Monday is a unique day for behavior change in relation to public health theory and practice.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Program and research director for the Monday project
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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