Monday Campaigns

A critical component of health promotion is providing the “cue to action” for behavior as indicated by the Health Belief Model. The promotional materials developed by The Monday Campaigns use Monday as that cue, based on formative research indicating individuals are more open to exploring new health behaviors on this day of the week than on any other day. In the “Man Up Monday” campaign, posters addressing men's sexual health were developed in consultation with the Harlem Health Center in New York City and Planned Parenthood of Southeastern Virginia after the organizations identified a need in their communities for raising awareness of the importance of young men knowing their HIV/STD status as well as the availability of testing facilities. -Clients arriving at testing facilities were asked where and when they came into contact with the materials and to what degree the materials influenced their decision to get tested. Results indicate the posters prompted a significant number of men to seek testing in local clinics.