3405.1 Social Marketing and Mass Media Campaigns (organized by HCWG)

Monday, October 29, 2012: 4:30 PM - 5:30 PM
Poster
This session will explore how social marketing principles can be applied to the development of health and mass media campaigns.
Session Objectives: 1. Describe how social marketing and social media can influence campaign development. 2. Identify new social media outlets and their influence on health campaigns and health behavior. 3. Analyze the effectiveness of new social media campaigns in changing health attitudes, intentions, and behaviors.
Organizer:
Laura Miller, PhD
Moderator:
Marian Huhman, PhD

Board 1
Branding: Establishing a Strategic and Effective Identity for your Organization or Program
Les Pappas, President/Creative Director, Better World Advertising and John Leonard, Sr Vice President, Better World Advertising
  
Board 2
Uniting media campaigns with the power of Monday
Morgan Johnson, MPH
Board 3
What's your community style? - Using social marketing analysis for health marketing campaigns
Alicia Sampson, MPH, CPH, Isabel Corcos, PhD, MPH, Ryan Smith, MPH, Leslie Ray, MPH, MPPA, MA, Amelia Kenner-Brininger, MPH, CPH, Barbara M. Stepanski, MPH and Joshua Smith, PhD, MPH
Board 4
“We're not gonna take it anymore!”: Smokers reactions to anti-tobacco messages
Ashley Sanders-Jackson, PhD, Cati Brown-Johnson, PhD, Rachel A. Grana, PhD, MPH, Nicolas M. Sheon, PhD and Pamela Ling, MD, MPH
Board 5
Using Social Marketing to Promote Tobacco-Free Schools
Les Pappas, President/Creative Director, Better World Advertising and John Leonard, Sr Vice President, Better World Advertising
  
Board 6
Effect of falsely balanced media coverage of the autism-vaccine controversy on vaccine safety perceptions and behavioral intention
Graham Dixon and Chris Clarke
Board 7
A community-engaged approach to lower obesity and diabetes via a social marketing campaign: The Brooklyn Partnership to Drive Down Diabetes (BP3D)
Kimberly George, MIA, Calpurnyia Roberts, PhD, Stephen Beasley, MFA and Margaretta Fox
  
Board 8
Ideology, partisanship, and support for government actions in 2009 H1N1 influenza pandemic
Nestor Castaneda-Angarita, MA, Karen Hilyard, PhD, Kevin H. Kim, PhD, Vicki Freimuth, PhD and Sandra C. Quinn, PhD
Board 9
Keeping the old with the new: Combining social media and traditional information dissemination strategies for Anyone Can Get Skin Cancer
Jennifer K. Loukissas, MPP, Saloni Nayar, MPH, Amanda Kraiger, MHS, James Alexander, Porcia B. Love, MD, Mary C. Fraser, RN, MA and Margaret A. Tucker, MD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Alcohol, Tobacco, and Other Drugs

See more of: Public Health Education and Health Promotion
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