Increasing workforce diversity : Using social marketing to engage minority youth

Zakiya I. Ciesielczyk, BA, MBA1, Sarah J. Beversdorf, MPH/MSW2, Ann Christiansen, MPH3, Peter M. Layde, MD, MSc3, Mary L. Czinner3, Karl T. Pearson4 and Nancy R. McKenney, RHD, MS4
(1)Wisconsin Publich Health Association, Kimberly, WI, (2)Wisconsin Public Health Association, Kimberly, WI, (3)Medical College of Wisconsin, Milwaukee, WI, (4)Wisconsin Department of Health Services, Madison, WI