Marketing social marketing to state health departments: Formative research for improving the nation's health

Brian J. Biroscak, PhD, MS, MA1, R. Craig Lefebvre, PhD2, James H. Lindenberger, BA1, Robert J. Marshall, PhD, MA3 and Robert J. McDermott, PhD, FASHA4
(1)University of South Florida, Tampa, FL, (2)RTI International, Sarasota, FL, (3)Brown University, School of Public Health, Providence, RI, (4)University of Wisconsin-Madison School of Medicine and Public Health, Madison, WI