Online social networks to the rescue!: Fulfilling the ten essential public health services
To achieve our study goals we will analyze the use of a single online social network popularly used by state health departments in the U.S. The content on these sites will be categorized to determine if state health departments use online social networks to fulfill the essential services that public health departments should be providing. This study will also explore how the integration and expansion of online social networks within public health departments can serve as a means to improve the quality of the services provided by a HD. Focusing on quality improvement allows health departments the opportunity to improve the effective and efficient use of resources to better serve the community stakeholders.
Learning Areas:Communication and informatics
Public health administration or related administration
Public health or related research
Social and behavioral sciences
Describe the demographics of online social network users. Evaluate the usefulness of social network integration for state health departments. Analyze how state health departments utilize online social networks.
Keyword(s): Technology, Essential Public Health Services
Qualified on the content I am responsible for because: I have been the principal investigator of this study on the integration of online social networks by state health departments while completing degree requirements for my M.S. in health sciences with a public health option. This work was completed under the supervision of my co-author who has a Ph.D. in business management and an M.P.H. and has been engaged in management research for 20 years.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.