Online Program

Cognitive validation of the measurement of social capital in Bangladesh: An urban-rural comparison

Tuesday, November 5, 2013

William Story, PhD, MPH, Carolina Population Center, University of North Carolina at Chapel Hill, Chapel Hill, NC
Nabeel Ashraf Ali, International Center for Diarrheal Disease Reseach, Bangladesh (ICDDR,B), Dhaka, Bangladesh
Fahmida Taleb, MPH, International Center for Diarrheal Disease Reseach, Bangladesh (ICDDR,B), Dhaka, Bangladesh
S.M. Monirul Ahasan, International Center for Diarrheal Disease Reseach, Bangladesh (ICDDR,B), Dhaka, Bangladesh
D.M. Emdadul Hoque, MBBS, MPH, Maternal and Child Health Division, International Centre for Diarrhoeal Disease Research, Bangladesh (icddr,b), Dhaka, Bangladesh
Social capital has the potential to impact health and development in resource-poor countries as a substitute for other kinds of resources that are lacking. Given that the same question about social capital may be interpreted differently in different cultural settings, there is a need to validate social capital survey instruments in each new cultural setting. This qualitative study uses focus group discussions and cognitive interviews to examine the content validity of a social capital survey instrument and compare the operationalization of social capital in an urban and rural setting in Bangladesh. The study took place in one rural sub-district (Durgapur) and one urban slum (Mirpur) of Bangladesh. Two focus group discussions were conducted in each field site in order to better understand the language used to discuss social capital items, such as group membership, social support, community participation, and social cohesion. Following the focus groups, sixteen respondents were purposefully selected from each field site and independently asked nine structured survey questions from a shortened and adapted version of the Social Capital Assessment Tool originally developed by the World Bank. Following each question, cognitive interviewing techniques were used in order better understand the thought processes behind their responses to each question. All interviews and focus group discussions were coded and analyzed using NVivo 10.0. We will present a detailed comparison of the measurement issues encountered in rural and urban areas of Bangladesh and a newly adapted social capital survey instrument that can be used by future health and development organizations.

Learning Areas:

Conduct evaluation related to programs, research, and other areas of practice
Public health or related research
Social and behavioral sciences

Learning Objectives:
Demonstrate the utility of cognitive interviewing techniques for survey design and evaluation. Describe the interpretation of social capital survey items among men and women in Bangladesh. Compare the measurement issues encountered in an urban and rural setting in Bangladesh.

Keyword(s): Survey, Community Research

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have over ten years of experience in global public health focused on survey design and evaluation related to maternal and child health, HIV/AIDS and malaria programs in South Asia and Sub-Saharan Africa. I received my MPH in International Health/Epidemiology and Health Behavior/Health Education from the University of Michigan. I am currently a doctoral candidate at the University of Michigan where my dissertation focuses on social capital and health in the developing world.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.