Online Program

Community-level, user-friendly interventions to improve compliance with a smokefree multiunit housing ordinance

Tuesday, November 5, 2013

Valerie B. Yerger, ND, Department of Social & Behavioral Sciences, University of California, San Francisco, San Francisco, CA
Robynn Battle, EdD, Prevention Research Center, Pacific Institute for Research and Evaluation, Oakland, CA
Julie Waters, BA, Social and Behavioral Sciences, University of California, San Francisco, San Francisco, CA
Roland Moore, PhD, Prevention Research Center, Pacific Institute for Research and Evaluation, Oakland, CA
Employing a strategic approach to reduce secondhand smoke exposure, Richmond, California became one of the first U.S. cities to enact a citywide ordinance that makes it illegal to smoke tobacco products or marijuana in and around multiunit housing (MUH) residences. Content analysis of data from focus groups and interviews conducted with local MUH residents, landlords, city officials, law enforcement, and public health advocates identified potential barriers to implementing the ordinance equitably across Richmond's racially and economically diverse neighborhoods. This analysis suggests approaches to increase compliance with the ordinance, such as addressing the need to prepare residents for the ordinance's enactment, working with building managers to display the required signage and identification of the designated smoking areas, and providing information on smoking cessation. Richmond's smokefree MUH ordinance may be the strongest approach to reducing secondhand smoke exposure, especially among children, elderly and low-income residents. However, in addition to our data, input from our community advisory panel has been pivotal in determining specific ordinance information that still needs to be propagated to MUH residents, landlords and homeowner associations (HOAs). In collaboration with our community advisory panel, we developed two community-friendly and visually appealing interventions, one customized for MUH residents and the other for landlords and HOAs. The goal of the intervention is to use the knowledge of the law to influence current behaviors and subjective norms of individuals (observance of those not smoking within an MUH environment) to increase compliance with the Richmond smokefree MUH ordinance by MUH residents, landlords, and HOAs.

Learning Areas:

Chronic disease management and prevention
Implementation of health education strategies, interventions and programs
Public health or related public policy
Social and behavioral sciences

Learning Objectives:
Describe how to engage families, community-based programs, city and county public health agencies, and civic officials in a dialogue about reducing secondhand smoke exposure in their community Discuss the need to engage and mobilize low income residents in designing an intervention to increase compliance with a policy so that it is more equitably implemented in a diverse urban community

Keyword(s): Tobacco Policy, Urban Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the principal investigator of a CA State funded grant (Tobacco-Related Disease Research Program) focusing on a citywide smokefree multiunit housing ordinance implemented in a diversity-rich urban community. I have been a principal investigator or a co-investigator on a number of projects. My prior tobacco-related research experience includes community-based participatory research projects and focus group studies on tobacco use and cessation among vulnerable populations, such as low-income, African American, and older smokers.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.