D'Oh! Homer never has a hangover and Marge always takes him back: Content analysis of alcohol messages on popular television shows
Learning Areas:Advocacy for health and health education
Public health or related laws, regulations, standards, or guidelines
Public health or related organizational policy, standards, or other guidelines
Public health or related public policy
Social and behavioral sciences
Compare patterns of alcohol use portrayed on popular TV programs over time. Describe the power and influence of parasocial relationships between favorite TV characters and their TV viewers. Articulate the need for reduced exposure of young people to risky portrayals of alcohol use on TV.
Keyword(s): Adolescent Health, Alcohol
Qualified on the content I am responsible for because: I am a research fellow at the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health (JHSPH) where I have worked on multiple alcohol policy projects, including alcohol marketing and am currently a doctoral student at JHSPH doing my dissertation on alcohol portrayals on television shows.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.