Online Program

Evaluation of a community initiative to reduce point-of-sale tobacco advertising in Maine

Tuesday, November 5, 2013

Ruth Dufresne, SM, Center for Excellence in Health Innovation, University of New England, Portland, ME
Michelle Ross, Partnership For A Tobacco-Free Maine, Maine Center for Disease Control, Augusta, ME
In 2010, the Partnership For A Tobacco-Free Maine (PTM), a comprehensive tobacco prevention and control program, began implementing Star Store, a voluntary responsible retailer training and community change program, to reduce tobacco advertising and promotions and eliminate all youth focused tobacco ads. PTM collaborates with Maine's public health infrastructure, Healthy Maine Partnerships (HMPs) to implement Star Store in their communities. PTM provides training and tools to HMPs to assist stores in changing the retail environment and achieving Star Store recognition. Stores that are already NO BUTS! stores are recruited to participate. HMPs conduct a baseline survey and provide recommendations for improving the retail environment to the store. One to 2 weeks after the 1st survey, HMPs conduct a post-survey to evaluate the store's changes. If changes or criteria are met, Star Store status is awarded and promoted locally. As of 2012, 8 stores were recruited to participate in Star Store. Of these stores, 3 are near schools and 5 are near playgrounds; 4 have a NO BUTS! sign (a PTM program) and 7 have an Age of Sale or We Card signs (industry programs). None of the 8 stores had any exterior tobacco promotions or signs at baseline or follow-up. Two stores had tobacco promotions geared toward youth at baseline (3 ads). This decreased to 1 store (1 ad) at follow-up. Six stores had interior tobacco promotions or signs ( 52 ads) at baseline. This decreased to 4 stores at the baseline (27 ads, 48% decrease).

Learning Areas:

Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Public health or related laws, regulations, standards, or guidelines

Learning Objectives:
List the process for evaluating a point-of-sale tobacco advertising initiative Demonstrate the theory of change for how a reduction in point-of-sale tobacco advertising contribute to short-term, intermediate, and long-term objectives

Keyword(s): Evaluation, Tobacco

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Ruth Dufresne is the Lead Evaluator for the Partnership For A Tobacco-Free Maine.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
University of New England Tobacco Prevention & Control Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.