Using e-health and m-health technologies to promote responsible drinking among employed adults
This presentation highlights an innovative, mobile-optimized program for adults who exceed the low-risk drinking guidelines. Theoretically based individually tailored and stage-matched behavior change guidance is delivered via a web interface and includes text messaging to mobile phones. Empirically-based decision rules direct personalized messages based on relevant Transtheoretical Model processes and strategies of change. This represents the most sophisticated level of theoretically tailoring within text messaging to date.
In addition to sharing the design and conceptualization of program components, findings from a pilot test with 166 employed adults across four states and six employers will be presented (90.4% White, 68.7% female, average age=38. 8). The accessibility of the program was one of its most valuable characteristics with a majority of participants strongly agreeing' or agreeing' that the program was easy to use (97.8%), and that the questions (92.5%) and feedback (95.6%) were easy to understand. Most importantly, 94.3% indicated that they would recommend the program to others. After completing the intervention, participants reported an intention to drink 2.9 fewer drinks each week on average and to reduce the number of times they exceeded the daily limit in the next month. Discussion will highlight engagement strategies.
Learning Areas:Administer health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education
Public health or related research
Social and behavioral sciences
Differentiate electronic and mobile health messaging that is tailored on theoretical behavior change strategies.
Keyword(s): Health Behavior, Alcohol
Qualified on the content I am responsible for because: I have been the project manager on both the Phase I and Phase II research described in this presentation. With this background I am well qualified to describe the design and conceptualization of program components, in addition to the findings from the pilot test.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.