Building a better mousetrap? analysis of one alcohol company's effort at a more restrictive voluntary advertising placement standard
Learning Areas:Public health or related laws, regulations, standards, or guidelines
Public health or related organizational policy, standards, or other guidelines
Explain the negative consequences related to youth exposure to alcohol advertising Describe one company’s compliance with more restrictive advertising standards and the impact on youth exposure, and cost to the alcohol company Discuss recommendations for future restrictions on alcohol advertising to reduce youth exposure.
Keyword(s): Alcohol, Policy/Policy Development
Qualified on the content I am responsible for because: I am a doctoral student at the Bloomberg School of Public Health and hold an MPH from the University of North Carolina, Chapel Hill. I have worked on a number of federally funded grants focused on alcohol and tobacco prevention at the community level. I am currently a fellow at the Center on Alcohol Marketing and Youth at Johns Hopkins University, studying youth exposure to alcohol advertising.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.