Prescription drug coupons: Evolution and hidden cost in direct-to-consumer advertising
Learning Areas:Ethics, professional and legal requirements
Public health or related laws, regulations, standards, or guidelines
Public health or related public policy
Public health or related research
Describe the current shift in pharmaceutical marketing away from physician detailing and increase in use of direct-to-consumer advertising, including the use of prescription drug coupons. Assess the adverse healthcare cost and patient safety consequences of prescription drug coupon forms of marketing. Formulate a policy proposal that appropriately regulates this new form of direct-to-consumer advertising and promotion to ensure transparency and informed decision making for patients.
Keyword(s): Marketing, Cost Issues
Qualified on the content I am responsible for because: I hold a masters degree in health law and am a current PhD Candidate in global health. I am a co-author on several peer-review manuscripts on global health policy and direct-to-consumer advertising and have also given oral presentations at several international and domestic public health conferences including APHA.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.