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141st APHA Annual Meeting and Exposition

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Recorded Annual Meeting Presentations (RAMP) are now available for purchase.
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282329
Women perceiving 1-2-3 Pap intervention as personally relevant and effective follow the HPV vaccination regimen


Tuesday, November 5, 2013 : 4:30 p.m. - 4:50 p.m.

Elisia Cohen, PhD, Department of Communication, University of Kentucky College of Communications and Information Studies, Lexington, KY
Robin C. Vanderpool, DrPH, CHES, Department of Health Behavior, University of Kentucky College of Public Health, Lexington, KY
Katharine Head, MA, Graduate Program in Communication, University of Kentucky College of Communication and Information, Lexington, KY
Tom Collins, BS, Rural Cancer Prevention Center, University of Kentucky, Lexington, KY
Wallace Bates, MBA, Rural Cancer Prevention Center, University of Kentucky, Hazard, KY
Grace Jones, MS, APRN, College of Public Health, University of Kentucky Rural Cancer Prevention Center, Hazard, KY
Nebraska Jones, Rural Cancer Prevention Center, University of Kentucky, Hazard, KY
Pamela Stamper, RN, Rural Cancer Prevention Center, University of Kentucky, Lexington, KY
Richard A. Crosby, PhD, Department of Health Behavior, University of Kentucky College of Public Health, Lexington, KY
Rural, Applachian women are at high risk for HPV and invasive cervical cancer disease and have lower rates of HPV vaccination and series completion compared to women in the United States. This study will present the results of the first video efficacy study of the Rural Cancer Prevention Center's (a CDC-funded Prevention Research Center) "1-2-3 Pap" intervention. The intervention was designed to improve adherence to HPV vaccination outcomes in a medically underserved community. The intervention delivered by video after young adult women from a high-risk, rural, Appalachian population of 19-26 year olds received the first dose of the HPV vaccine. 155 women completed pre- and post-test surveys, and women's completion of the HPV vaccine schedule was evaluated. Evaluation of the DVD's perceived message effectiveness was evaluated with high reliability measure (.94). Women who perceived the video as personally relevant are significantly more likely to complete the HPV vaccine series (receive dose 3) (p <.05). The 1-2-3 Pap intervention demonstrates a locally-tailored, high-fidelity, effective, video intervention that can be appropriately scaled and culturally-tailored to improve HPV vaccine series adherence in other populations.

Learning Areas:

Advocacy for health and health education
Communication and informatics
Conduct evaluation related to programs, research, and other areas of practice
Public health or related education
Public health or related nursing
Social and behavioral sciences

Learning Objectives:
Describe health communication strategies for making HPV vaccination more personally relevant to young adult women. Evaluate how the 1-2-3 Pap intervention can benefit women's HPV vaccination outcomes. Identify how the 1-2-3 Pap intervention can benefit attendees’ own health promotion and education efforts.

Keyword(s): Women's Health, Communication Effects

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a Professor of Health Behavior and Director of the Rural Cancer Prevention Center.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 4430.0: Reaching subgroups: Learning from cervical cancer prevention and control