Online Program

HIP HOP for HIV awareness: An innovative approach to community level HIV prevention, capitalizing on hip hop culture as a motivator for bolstering HIV testing among youth

Monday, November 4, 2013

Camden Hallmark, MPH, Bureau of HIV/STD and Viral Hepatitis Prevention, Houston Health Department, Houston, TX
Mandy J. Hill, DrPH, MPH, Emergency Medicine, University of Texas Health, Medical School, Houston, TX
Marlene L. McNeese, Houston Department of Health and Human Services, Houston, TX
Nike Blue, MPH, Prevention Services Department, AIDS Foundation Houston, Inc., Houston, TX
Michael W. Ross, PhD, WHO Center for Health Promotion Research and Development, The University of Texas - Houston School of Public Health, Houston, TX
The objective is to determine the effectiveness of the HIP HOP for HIV Awareness intervention, an innovative model utilizing an exchange of an HIV test for a hip hop concert ticket, in a metropolitan city among African American youth and young adults. Some intervention participants (38.4% of 6972 participants, n=2675) experienced standardized testing, sex education, and pre/post test administration. Data were analyzed to identify changes in knowledge and attitudes of HIV/STD pre/post the educational session. When analyzing the data, knowledge was assessed individually, revealing variance among participants (F=26.34, p≤0.0001). Level of education (F=2.97, p=0.01) and gender (F=8.83, p=0.003) were each significant as a second factor with knowledge. Two 3-level significant interactions emerged: knowledge, education, and gender (F=4.30, p=0.0007) and knowledge, education, and race/ethnicity (F=1.77, p=0.03). In conclusion, program findings suggest an increase in knowledge and improved self-perceptions related to attitudes is the result of a brief, HIV-focused community based intervention.

Learning Areas:

Planning of health education strategies, interventions, and programs
Program planning

Learning Objectives:
Describe the HIP HOP for HIV intervention. Discuss the efficacy of the HIP HOP for HIV intervention strategy.

Keyword(s): HIV Interventions, Adolescent Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I collected and analyzed the data in this abstract.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.