Listen before you leap: Assessing leapfrog technologies to implement m-health strategies in Sri Lanka
Objective/purpose This study will help the participants of the session to be able: (i) to list what are the benefits and challenges of m-health in a developing country,(ii) to discuss how reasons for the acceptance and rejection of this technology can be applied to the practice of health communication, and (iii) to design an adjusted plan to improve the use of global health technology.
Method In-depth interviews with 30 individuals (including chief medical officers, public health professionals, and employees of mobile phone companies) were conducted. The participants were recruited by snowball sampling, and data were analyzed using a grounded-theory approach.
Results Interviewees had mixed views on the adoption of m-health technology. Reasons for the adoption of this technology included (i) efficiency, (ii) usefulness in emergency situations, and (iii) applications for quick advice/consultation, and (iv) increase in intimacy between doctors and patients. Barriers to adoption included (i) indirectness in communication, (ii) difficulties in the technology use by patients and in patient management, (iii) low use rate of Internet-enabled mobile phones, (iv) risks for miscommunication/misinterpretation, and (v) lack of systems/policies for implementing m-health technology.
Discussion/conclusions As an initial step toward exploring strategies for designing m-health interventions, this study examined the status quo of diffusion of innovation of m-health technology in Sri Lanka. Although some participants recognized the advantages of m-health adoption, with regard to the stages of new innovation acceptance, most participants appear to be in the stages of persuasion and decision.
Learning Areas:Communication and informatics
Other professions or practice related to public health
Public health or related research
list what are the benefits and challenges of m-health in a developing country, Sri Lanka. Discuss how reasons for the acceptance and rejection of this technology can be applied to the practice of health communication, and design an adjusted plan to improve the use of global health technology.
Keyword(s): Developing Countries, Health Communications
Qualified on the content I am responsible for because: I've worked in the communication field of universities as a research assistant and researcher for 4.5 years. I have conducted various research methods related to strategic communication and public relations. This study is also a part of them.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.