Online Program

“a university, a health department, and a pharmaceutical company walk into a health clinic…”: A successful public-private partnership

Monday, November 4, 2013 : 1:30 p.m. - 1:50 p.m.

Morgan Johnson, MPH, The Monday Campaigns, New York, NY
Rachelle Reeder, MPH, The Monday Campaigns, The Monday Campaigns, New York, NY
Public health practitioners often struggle with how to deliver communications about HIV and STD testing to those who are at the highest risk. One approach is to disseminate health communications about testing when audiences are most receptive to these messages. New research shows that sending weekly messages on Mondays may be an ideal frequency to motivate people to start and maintain healthy testing behaviors. By leveraging the natural tendency to focus on health behaviors at the beginning of the week, sexual health programs can boost participation levels and contribute to establishing habitual thinking about sexual health. Building on this idea, The Monday Campaigns created “Man Up Monday,” a creative campaign that sends a sex-positive message to young men, encouraging them to use Monday as the day they think about their sexual health choices, get tested for STDs, and restock their condoms. For Murray State University in Kentucky, the lack of HIV testing on campus created a barrier for implementing Man Up Monday and improving testing rates in their community. This session describes how The Monday Campaigns facilitated a successful collaboration among public and private agencies, including county and state health departments and a pharmaceutical company, to bring Man Up Monday, complete with rapid-HIV testing, to Murray State. This session describes the success story of Man Up Monday at Murray State and additionally, demonstrates how other organizations can leverage diverse partnerships as well as the “Monday Effect” to successfully disseminate health communications and improve programmatic outcomes in their communities.

Learning Areas:

Administer health education strategies, interventions and programs
Communication and informatics
Implementation of health education strategies, interventions and programs
Other professions or practice related to public health
Planning of health education strategies, interventions, and programs

Learning Objectives:
Describe the development and success of the Man Up Monday campaign Describe Murray State University’s experience bringing Man Up Monday to campus and how the county health department, state health department, and pharmaceutical company contributed to make the campaign launch a success. • Discuss ways in which program developers and researchers can leverage partnerships with public and private sectors to improve and expand their health services.

Keyword(s): Collaboration, Partnerships

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: As the Program and Research Director at The Monday Campaigns, Morgan Johnson has been involved with pilot recruitment, program implementation, and campaign evaluation for Man Up Monday, and can speak in detail about it. She faciliated the partnerships discussed in this presentation, and was the primary contact for all Man Up Monday event-related questions. She has her MPH and a background in health communications and public health research in the various areas of public health.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.