Role of evaluation in the evolution of the “safety pays, falls cost” residential construction contractors and workers campaign
Learning Areas:Assessment of individual and community needs for health education
Conduct evaluation related to programs, research, and other areas of practice
Occupational health and safety
Discuss the historical lack of outreach and barriers to reaching small residential construction contractors and workers. Identify ways to apply qualitative and quantitative evaluation methods in social marketing efforts to improve construction safety. Describe ideal evaluation methodologies as a national construction safety campaign evolves over time.
Keyword(s): Occupational Health, Evaluation
Qualified on the content I am responsible for because: Armed with a doctorate in public health from Harvard, I have spent 25 years in the field of public health. I am the lead senior evaluation researcher on the "Safety Pays, Falls Cost" residential construction safety campaign. I direct and conduct formative, process, and outcome research via focus groups, in-depth stakeholder interviews, environmental scans, literature reviews, mall intercepts, online usability testing, and surveys. I develop research protocols, screeners, surveys, interviewer/focus group guides, and IRB submissions.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.