Online Program

Regional collaborative impacts over 300,000 bay area residents with healthy beverage policies

Wednesday, November 6, 2013 : 11:30 a.m. - 11:50 a.m.

Susan Karlins, MPH, Center for Chronic Disease & Injury Prevention, Santa Clara County Public Health Department, San Jose, CA
Bonnie Broderick, MPH, RD, Center for Chronic Disease & Injury Prevention, Santa Clara County Public Health Department, San Jose, CA
Lisa Craypo, MPH, RD, Ad Lucem Consulting, Kensington, CA
Kathryn Boyle, Kaiser Permanente Northern California Region, Oakland, CA
Rebecca Quenelle, MPH, RN, The Children's Pre-School Center, Palo Alto, CA
Dan McClure, Generations Community Wellness, Sunnyvale, CA
Joanne Seavey-Hultquist, MSW, Kaiser Permanente South Bay, Cupertino, CA
The Bay Area Nutrition and Physical Activity Collaborative (BANPAC), a program of Santa Clara County Public Health Department, is a regional collaborative of over 400 members in more than 250 public and private organizations dedicated to empowering low-income communities to make systems and environmental changes that address the obesity epidemic. BANPAC has led the Bay Area's Rethink Your Drink campaign since 2008, reaching over half a million Bay Area residents with educational messages about the health risks associated with sugary drinks and the advantages of drinking water and other non-sweetened beverages. A 2008-9 study by Field Research and additional studies in 2010 and 2012 demonstrated the effectiveness of this educational campaign in promoting water and decreasing the consumption of sugary beverages, especially within the Latino community. In 2011-12, BANPAC initiated an effort to sustain the beverage consumption behavior changes by assisting 15 Bay Area organizations (a food bank, low-income housing, a municipality, youth and ethnic-specific organizations) to create and implement healthy beverage policies. Our evaluation showed that 308,640 Bay Area residents were impacted by these policies. With an 87% response rate, the six months follow up demonstrated that 90% of organizations were completely following healthy beverage policies in their community events and meetings and a majority adhered to the policies in every organizational venue (from fundraising to onsite sales.) Vending was the most problematic area for implementation. We will present evaluation data, what was learned about effective strategies for motivating organizational change, and how to overcome the most common challenges.

Learning Areas:

Chronic disease management and prevention
Conduct evaluation related to programs, research, and other areas of practice
Program planning
Public health or related organizational policy, standards, or other guidelines

Learning Objectives:
Describe a participatory process for decreasing access to sugary beverages in organizations serving low-income communities. Identify potential challenges to healthy beverage policies and explain strategies to overcome them.

Keyword(s): Community-Based Partnership, Evidence Based Practice

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have led BANPAC, the Bay Area Nutrition and Physical Activity Collaborative, since 2008 and I currently lead BANPAC's organizational practice and policy initiative, funded by Kaiser Permanente Northern California Community Benefit Program. I have 25 years experience leading community health collaborations and programs with culturally diverse and low-income populations and conducting program evaluations. I conducted the evaluation I will describe.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.