HIV/AIDS knowledge and self-efficacy building intervention among elderly population: A social marketing approach
Background: Over 60 million individuals have been infected with HIV (Human Immunodeficiency Virus) in the United States (U.S.). Although there has been a decline of HIV over the last decade, incidence of HIV among elderly has recently increased. Purpose: The purpose of this study was to assess knowledge and awareness related to HIV/AIDS and self-efficacy skills towards condom usage among a sample of elderly participants at an urban community setting. Methods: A post test only study design was used. A workshop-based intervention using social marketing concepts aimed to provide knowledge and awareness related to HIV/AIDS and assessed self-efficacy skills among elderly participants (n=16) at an elderly community organization. Results. Majority of participants were African-American females (62.5%), between the ages of 55-65 years (56.4%). HIV/AIDS related knowledge seemed to be high (70% getting correct responses), along with lowered perceived risk for getting HIV/AIDS (30%) and positive outcome expectancy (60%) and high self-efficacy towards condom usage (72.5%). Discussion: Previous literature is sparse related to use of social marketing concepts providing knowledge, awareness and self-efficacy skills in an elderly population and this study contributes a novel HIV/AIDS knowledge building approach additionally to assessing participant self-efficacy skills towards condom usage. Based on the 6 P's utilized in elderly residents, it can be implied that social marketing is an imperative approach to HIV/AIDS knowledge and self-efficacy building towards condom usage. Conclusion: Elderly participants showed high knowledge related to HIV/AIDS along with high self-efficacy skills towards condom usage and low perceived risk towards getting the disease.
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Protection of the public in relation to communicable diseases including prevention or control
Social and behavioral sciences
Design an intervention using social marketing principles for an elderly population.
Assess knowledge and awareness related to HIV/AIDS among elderly population.
Determine confidence towards condom usage to prevent HIV/AIDS in elderly population.
Keyword(s): HIV Risk Behavior, Elderly
Presenting author's disclosure statement:
Qualified on the content I am responsible for because: I am a graduate student in Masters of Science program in Department of Health, Human Performance and Sport Management at University of Arkansas at Little Rock.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines,
and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed
in my presentation.