Online Program

Community wayfinding: Pathways for public health policy and practice

Wednesday, November 6, 2013 : 11:20 a.m. - 11:30 a.m.

Rebecca H. Hunter, MEd, Center for Health Promotion and Disease Prevention, University of North Carolina, Chapel Hill, NC
Edward Stollof, AICP, Institute of Transportation Engineers, Washington, DC
Stephanie Potts, MES, CDC Healthy Aging Research Network Coordinating Center, University of Washington, Seattle, WA
Chanam Lee, PhD, MLA, Department of Landscape Architecture and Urban Planning, Texas A&M University, College Station, TX
Rachel Beyerle, MA, Easter Seals Project ACTION, Washington, DC
Richard Duncan, MRP, RL Mace Universal Design Institute, Chapel Hill, NC
Ann Vandenberg, PhD, MPH, Center for Health in Aging, Department of Medicine, Emory University, Atlanta, GA
Ease of wayfinding in the community may contribute to several public health benefits, encouraging walking and wheeling, promoting use of public transit, and reducing air pollution and risk of pedestrian and motor vehicle injury. Communities across the United States, large and small, invest heavily in wayfinding infrastructure, most often via signage and branding, typically focused on commercial interests, entertainment, or tourism rather than broader public health goals. Standards and practice guidelines are limited, especially with regard to pedestrian wayfinding, and there is wide variation in community practices. In recent years, the concept of legible cities has prompted greater attention to the infrastructure and information systems that facilitate wayfinding. This presentation by the CDC-Healthy Aging Research Network and selected stakeholder organizations derives from a cross-sector survey and assessment of community wayfinding practice and policy, describing the current status of community wayfinding practice and policy, highlighting best practices and exemplary initiatives, and sharing consensus recommendations of a multi-disciplinary panel regarding priorities to improve wayfinding in US communities. The presentation will explore the pivotal role of public health in working with citizens, design professionals, elected officials, developers, and city, regional and transportation planners to develop and maintain wayfinding resources that will support broad public health goals as well as economic interests. In addition, the presentation will discuss barriers and facilitators to practice and policy change and underline how public health can contribute to the pathway forward.

Learning Areas:

Other professions or practice related to public health
Program planning
Public health or related organizational policy, standards, or other guidelines
Public health or related research
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
Evaluate priorities for public health policy and practice to improve community wayfinding.

Keyword(s): Environment, Aging

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have provided leadership to the work of the CDC-Healthy Aging Research Network on the topic of community wayfinding over the past two years, contributing to all initiatives pertaining to the topic. In addition I have over a decade of experience in study of environmental issues affecting healthy aging and development of strategies for practice and policy improvement in this area.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.