141st APHA Annual Meeting and Exposition

In This section

287698
Using online content sharing and social networking strategies to support high impact condom distribution programs

Wednesday, November 6, 2013 : 11:10 AM - 11:30 AM

Athi Myint-U, EdM , Health and Human Development Programs, Education Development Center, Waltham, MA
Erin Smith, MPH , Health and Human Development Division, Education Development Center, Inc., Waltham, MA
Maya Lagu, Ed.M. , Education Development Center, Waltham, MA
Lydia O'Donnell, EdD , Health and Human Development Division, Education Development Center, Inc., Waltham, MA
Deborah McLean Leow , Health and Human Development Division, Education Development Center, Inc., Waltham, MA
Background: Structural-level condom distribution interventions or programs are efficacious in increasing condom use, increasing condom acquisition, and reducing incident STIs. While many community based agency staff have experience distributing condoms as part of their program activities, many feel isolated in their work and lack the knowledge and skills to implement sustainable, high impact condom distribution programs that reach those at highest risk for HIV. Methods: We consulted with subject matter experts and staff at community based organizations and health departments to determine agency needs for planning and implementing high impact condom distribution programs. In addition to receiving skills-based training, practitioners expressed a desire for increased communication and exchange of ideas with colleagues about successfully planning, developing and carrying out these programs. In response, this online “training” website blends skills-based training with content sharing and social networking strategies. Results: The High Impact Condom Distribution Program website uses the information-motivation-behavior skills (IMB) model to integrate two core components: online skills-building modules to increase practitioners' understanding of and skills to implement a high impact condom distribution program and 2) an online community space that uses content sharing and social networking to sustain the engagement of practitioners over time and provide them with a forum for sharing ideas and learning from others. In this space, registered members may post videos, images, and/or text including questions and new discussions. They can "like," "save" or comment on other members' posts. In addition, they can participate in online tutorials to create action plans for each of their priority target populations. Conclusion: The High Impact Condom Distribution Program website is a living, engaging online community of professionals (i.e., HIV prevention practitioners) in geographically diverse locations that combines more traditional online learning techniques with content sharing and social networking to sustain practitioner participation and motivate behavior change.

Learning Areas:
Administer health education strategies, interventions and programs
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Program planning
Public health or related education

Learning Objectives:
Describe how content sharing and social networking strategies can be used to create an online community of practice; Describe the core components of a behavioral change training website for HIV prevention practitioners

Keywords: HIV Interventions, Internet Tools

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I was one of the lead developers of the High Impact Condom Distribution Programs website on which we will be presenting for this oral presentation. I have a background in public health and health communications, and have also been trained on the use of social networks for counseling, testing and referral.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.