Online Program

288856
What is consent?: Considering the implications of persuasion and coercion


Wednesday, November 6, 2013 : 1:10 p.m. - 1:30 p.m.

Deanna Walters, MEd, Department of Health Promotion and Behavior, University of Georgia, Athens, GA
Ashley Lima, MPH, Department of Health Promotion and Behavior, University of Georgia, Athens, GA
Elizabeth Wilson, MPH, Department of Health Promotion and Behavior, University of Georgia, Athens, GA
Katie Hein, Ph.D., Health Promotion and Behavior, University of Georgia, Athens, GA
Jessica Legge Muilenburg, PhD, Department of Health Promotion and Behavior, University of Georgia, Athens, GA
Motivations regarding sexual decision making have been found to differ by gender. Women often feel social pressure to engage in sex, regardless of personal interest, if their partner is making sexual advances. This dynamic often creates a situation in which women may not fully be consenting to sexual behavior. We investigated how interest and persuasion combine to influence sexual decision making in women and men. We surveyed 322 college students at a Southeastern university using an anonymous questionnaire related to sexual behaviors. The majority of the participants were female (75%) and white (73%). Results showed that women were more likely to have sexual contact when they did not want to when compared to men (26.0% vs. 8.7.%, p=0.002). Men, on the other hand, were more likely to persuade someone to have sexual contact with them when compared to women (20.3% vs. 4.8%, p<0.001). Interestingly, there were no statistical differences by gender when students were asked specifically about “forced sexual contact” or “sexual contact without consent.” However, these questions are more black and white than the questions posed above. This may indicate that violence prevention programs are more successful when impacting overt sexual circumstances, for instance, when someone verbally says the word “No.” Social norm messages about empowerment and sexual decision making may help address cultural attitudes in college men and women about expectations regarding sex. Additionally, sexual programming could also be directed toward college men about what counts as sexual consent and developing a better understanding of non-verbal sexual communication.

Learning Areas:

Implementation of health education strategies, interventions and programs
Public health or related public policy
Social and behavioral sciences

Learning Objectives:
Compare the awareness and knowledge of student beliefs by gender about sexual consent versus legal definitions of legal consent. Discuss implications for increasing empowerment skills for college women. Discuss implications for incorporating and promoting social norm messages about sexual consent in a college setting.

Keyword(s): College Students, Sex

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a PhD student in Health Promotion & Behavior and I am working with faculty data on a University of Georgia study in college health. I am the Relationship & Sexual Violence Prevention (RSVP) Advocate at the University Health Center at the University of Georgia.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.