289068
Using the web to respond to the needs of women smokers
Shani Taylor, MHS,
Marketing, Interactive, and Technology Division, ICF International, Rockville, MD
Yvonne Hunt, PhD, MPH,
Tobacco Control Research Branch, Behavioral Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute, Bethesda, MD
Erik Augustson, PhD, MPH,
Tobacco Control Research Branch, Behavioral Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute, Rockville, MD
Background: As mobile phone usage becomes more ubiquitous, mobile internet access is projected to bypass desktop usage by 2015. Responsive Web Design (RWD) is part of the Government's digital strategy to deliver better digital services using modern tools and technologies. Methods: To better cater to a growing audience of mobile visitors, Women.smokefree.gov (Smokefree Women) underwent a redesign in 2012. Based on women's device usage patterns and consumption of cessation resources, the re-design took a mobile first approach to inform the re-design and ensure that users could comfortably access and engage with our resources on their mobile phones, desktops, and tablets using RWD principles. Results: Smokefree Women is one of the early adopters of RWD across the federal government. This presentation will discuss the process of redesigning the website to cater to women's needs, employing RWD. Preliminary web metrics including site traffic, top pages and mobile visits will be shared pre-and post- redesign to highlight the impact of the redesign. Conclusions: The Smokefree Women responsive website re-design offers a cost-effective way to provide our audience, both mobile and desktop users, with the same, desired information without having to maintain separate web and mobile sites.
Learning Areas:
Communication and informatics
Learning Objectives:
Discuss the importance of using Responsive Web Design principles.
Describe the “mobile first” approach used to apply Responsive Web Design principles to women.smokefree.gov.
Evaluate the impact of using of the re-design on web and mobile visits to the Smokefree Women website.
Keyword(s): Tobacco Control, Technology
Presenting author's disclosure statement:Qualified on the content I am responsible for because: I have worked on the Smokefree project and have been a contractor for the National Cancer Institute for over 11 months, and have extensive knowledge of both Smokefree Women and the overall Smokefree project.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines,
and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed
in my presentation.
