Messaging about suicide prevention in a large California county: It's up to us
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Describe the elements of a multi-year countywide suicide prevention social marketing campaign Explain how safe messaging recommendations and best practices in communications were used to form the campaign Demonstrate measures of success of the campaign
Keywords: Communication, Suicide
Qualified on the content I am responsible for because: I have been the senior content advisor to the campaign since its inception, as well as serving in a similar role to a statewide suicide prevention social marketing program. I have presented numerous times on best practice communications to public health, journalism, suicide prevention and grassroots audiences.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.