Online Program

Reaching out to teens with asthma: A consumer-oriented approach

Tuesday, November 5, 2013

Anthony D. Panzera, PhD, MPH, Social Marketing Group, Florida Prevention Research Center, Community and Family Health, College of Public Health, University of South Florida, Tampa, FL
Tali Schneider, MPH, CHES, Social Marketing Group& The Florida Prevention Research Center, University of South Florida, Tampa, FL
Jim Lindenberger, BS, Social Marketing Group, University of South Florida, Tampa, FL
Marisa Couluris, Dr DO, University of South Florida, USF Pediatric Pulmonology, Tampa, FL
Carol A. Bryant, PhD, College of Public Health, University of South Florida, Tampa, FL
Mary P. Martinasek, PhD, MPH, CHES, CPH, Department of Health Science and Human Performance, University of Tampa, Tampa, FL
Background: Adolescents with asthma in the Tampa Bay region are culturally diverse and span a large geographic region, from urban centers to farming communities. While Children's Medical Services is accessible to many special needs children, including asthmatics, consistency of care issues for adolescents in this region present unique barriers to disease management. Methods: Two phases of social marketing based research identified benefits and barriers to asthma self- management among teens and their healthcare providers and potential solutions for overcoming cited gaps. A mix of qualitative semi-structured interviews and product trials disclosed barriers to asthma management, potential solutions to overcome challenges, and design suggestions for new product development. Interviews were conducted with teen patients and their healthcare providers from CMS-sponsored clinics in the Tampa region. Results: Barriers to self-management include uncontrollable triggers, social pressures, and communication and medication issues. Both groups perceive self-management as an opportunity for healthier, more fulfilling lives. Both groups identified mobile technologies as a solution to enhance personal disease management skills as well as strengthen patient-provider communication. After trialing two “apps,” teens and their provider enjoyed specific features of the app, but encountered significant technical problems, such as lack of wireless internet and unintuitive program layout. Conclusions: Social marketing creates consumer-oriented solutions that overcome barriers and provides product design guidance. These approaches identified needs relevant to our unique population. With information relevant to product design, research is moving forward with developing a mobile health product grounded in asthmatic-teen sourced data to compare to standards of asthma care.

Learning Areas:

Assessment of individual and community needs for health education
Public health or related education
Social and behavioral sciences

Learning Objectives:
Describe teens living with asthma in the Tampa Bay Region. Define social marketing properly. List design suggestions for app development. List perceived barriers to health communication between teens and their healthcare provider. List perceived benefits of potential solutions to asthma management issues. Describe teen and provider experiences using existing applications.

Keyword(s): Asthma, Social Marketing

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been working as a research associate and a coordinator on this local project that collaborates with various departments at USF Health. Over the years, we have spent significant effort describing and understanding the teen asthma population in the region who attend area pediatric pulmonary clinics. My research interests include application of population-centered approaches to evidence based interventions.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.