Online Program

Advocacy for reducing the role of the global tobacco industry on health education

Wednesday, November 6, 2013 : 10:30 a.m. - 10:50 a.m.

Cheryl G. Healton, DrPH, American Legacy Foundation, Washington, DC
The World Health Organization has projected that a billion people worldwide will die this century due to tobacco use. Only through concerted, well-coordinated efforts have countries been able to reverse the proportion of their citizens who smoke. The key strategies employed to reduce smoking rates include the passage of clean indoor and outdoor air laws, increases in the price of tobacco products, restrictions on the marketing of tobacco products (time, place, manner), supporting mass-media education to prevent initiation and increase cessation and supporting evidence-based cessation services. The number of tobacco-related deaths are generally falling in industrialized western nations and Japan while continuing to rise in low and middle income countries. Emerging tobacco markets are increasingly concentrated in countries with historically lower rates (eg African nations) and in locales with low use among women (eg Asia). The tobacco industry has a rich history of obstructing tobacco control measures by influencing policy makers. This component of the session will present the methods used by the industry, how they have been counteracted by public health advocates and set forth a handful of mini-case studies which demonstrate the best means to successfully overcome these strategies. The known breadth of the industry's global marketing approach and its infrastructure for influencing policy will be presented highlighting commonalities and differences between previous and current approaches. The paucity of publicly or privately support counter-marketing efforts will be discussed along with the associated projected trajectory of global tobacco use absent successful policy initiatives to undercut tobacco market share.

Learning Areas:

Advocacy for health and health education
Chronic disease management and prevention
Implementation of health education strategies, interventions and programs
Public health or related education
Public health or related research
Social and behavioral sciences

Learning Objectives:
Describe at least 3 specific strategies the tobacco industry uses to provide information and education on tobacco to the public and to consumers. Identify 2 key findings from the scientific literature on the impact of tobacco industry education and marketing tobacco-related behavior and attitudes. Identify at least 3 specific ways that the tobacco industry seeks to influence health education professionals and professional organizations.

Keyword(s): Tobacco, Health Education

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Dr. Healton is the founding President & CEO of Legacy. During her tenure with the foundation, she has guided the highly acclaimed, national youth tobacco prevention counter-marketing campaign, truth®. Under her leadership, Legacy has undertaken numerous other public education campaigns, research, technical assistance and grant making. Dr. Healton holds a doctorate from Columbia University's School of Public Health (with distinction) and a master's degree in Public Administration at NYU for Health Policy and Planning.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.